Archive for tag Pricing to sell
March 10, 2011 at 04:00 AM · Posted under Colleen Kuchta

Deciding to market your home can be tough decision. After all, your home is your largest investment. Choosing the right listing agent can make things go smoother than you think. Here are a few attributes that you should be looking for:
Full Time Agent - Is the agent you are interviewing committed to Real Estate full time, or is this something he/she does in addition to another job? Many part time agents don't have the time to stay on top of market conditions, follow-up on showings, communicate with you regularly or continue to learn on a daily basis. Kelly & I work hard to learn what is happening at every opportunity.
Knowledge of the Market - As Realtors, we need to be aware of market conditions. This covers a lot of ground. Things like mortgage interest rates, prices, days on market, inventory and area conditions are a few things that we need to be on top of. We also need to have knowledge of what is happening right now, what is projected in the future and how we got here.
Knowledge of the Area - Many Realtors cover an area that they are familiar with. Most of the time, it is their home town and surrounding communities. Knowledge of the area makes it easier to market your home. We can link the property to certain events, parks, etc. That doesn't mean we ONLY cover a small part of the map. If we receive a call in an area that we are not familiar with, we team up with local agent. We ask them to partner with us to market the property the best way possible, resulting in shorter days on market & a higher price.
List to Sale Price Ratio - It makes sense to hire the Realtor that can get you the highest price. That does not mean that you should price your house higher, but instead it mean pricing your home where the market dictates. Doing so will help get you an offer in a shorter time, with fewer counter offers and low offers. Correct pricing can shorten your days on market as well!
Honesty - This should be a no brainer, but many people will select the agent that will list their house for the highest price. We search for comparable properties, and give an accurate assessment of the current market. We realize that time is money when you are trying to sell your home. The longer your house sits on the market, the less money you will receive. It is not in your best interest, or ours, to tell you that you can get more for your home than you actually can.
There are many other great reasons to hire an agent to market your home. Sometimes you listen to the presentation and it all sounds great, but something doesn't feel right. Don't be afraid to ask questions, even if they seem silly. You should feel comfortable with your agent, and know that you can trust them to have your best interest at heart.
We pride ourselves on treating our Sellers the way we would want to be treated. We don't throw a sign in the yard and move on to the next house. We are active at pursuing Buyers, following up and communicating with you. If you are looking to make a move, give us a call! Kelly 414-651-1613, Colleen 262-894-6512. We would love to sit down with you. The Kuchta's, Kelly & Colleen
Posted by:
Colleen Kuchta
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January 19, 2011 at 06:00 PM · Posted under Colleen Kuchta

Most homeowners believe that Spring is the perfect time of year to put their house on the market. It makes sense, many leases end in spring, allowing tenants to purchase a new home. Spring symbolizes a new beginning, who wouldn’t want to start fresh in new surroundings in the spring? All of the emotion surrounding the purchase of a new home, timed perfectly with the symbolism of Spring make selling a house this time of year a great idea. Or is it?
It is no secret that we are in a Buyer’s market right now. Many Buyers are writing low offers and getting low interest rates, which equals a great low payment. It is also common knowledge that banks are telling us that there are millions of properties that are about to come on the market in the form of a short-sale or foreclosure. So how will all of these distressed properties effect your ability to sell for top dollar? Well, its simple: the more distressed properties out there competing for an offer, the lower your sale price will be. Many Buyers don’t mind putting in a bit of sweat equity, they were going to make changes on their new home anyway - why not pay even less and and make a couple extra changes?
You want to make a move, but need top dollar to make it happen? Then the time to sell is today. Waiting even 2 weeks can lower the sale price of your house by $1,000 or more! This may seem a bit ridiculous to you, but trust me, it is true. I see it everyday; a Buyer writes an offer, the Seller says they want more money - and the Buyer walks away. A few weeks later, a new Buyer decides they want to write an offer, but this Buyer offers less than the previous Buyer. Why? Buyer’s believe that the longer your house sits on the market, the less money it is worth. If you are serious about selling, always act as if the first offer is the only offer you will receive, and do your best to come to terms.
Now, back to distressed properties for a moment. How are those properties going to effect you, even if a Buyer is willing to pay a bit more because your house is move-in-ready? Simple: the appraisal. Distressed properties are driving the appraised value of properties down. Let’s say a buyer offers to pay $200,000 for your house, but their lender orders an appraisal and the value comes in at $185,000. Will the bank still finance the property for the agreed upon price of $200,000? No way! You will have 2 options at this point: lower the sale price or wait and see if you get a different Buyer with a different lender that has the appraisal come in higher. Most Sellers are lowering their sale price.
So, to answer our original question: Should You Sell Now, Or Wait? If you want/need to make a move this year - then move now! Don’t wait for more distressed properties to drive your value down. If you are in no hurry to move, then stay put. Experts are telling us that values won’t be back to todays pricing until late 2012 or 2013. Who knows, if you can hold out until 2014, we might even be back in a Seller’s market by then!
If you are looking to buy or sell, contact us, we are here to help. Our clients needs and wants always surpass our own - you come first! The Kuchta’s, Kelly & Colleen.
Posted by:
Colleen Kuchta
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February 15, 2010 at 07:15 AM · Posted under Pat Tasker
Ever wonder why so many homes go on the market, yet just a fraction of those homes actually go to a closing? While it is always a combination of location, condition and price, it really comes down to one thing: PRICE.
If a home is in a harder to sell location, it will sell with the right price. If the condition is poor, it will sell with the right price.
In today’s market it takes a COMPELLING PRICE to get your home chosen over the others it is competing against. Today’s market is a cross between a beauty contest and a pricing war. It has to look great AND be priced right. If not, it will linger on the market with the other homes….buyers will look, but without a compelling price, they will “keep looking.” You really want it priced where they leave and worry it might be gone if they don’t move fast. I call that the “worry price.”
The big question in a sellers mind is “How do I price it to sell, but not lose money by under pricing it?” That is when the help of an experienced Realtor is most important.
With 20+ years of experience I can read the market and tell you where your home needs to be priced to get it sold. This is not the market to choose just any agent, or a “friend in the business”. In today’s market, you need an expert, feel free to give me a call! Pat Tasker
252-437-5853 CALL TODAY FOR A FREE REPORT OF 2010 MARKET INDICATORS!
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Pat Tasker
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April 16, 2009 at 11:38 AM · Posted under Colleen Kuchta
Although the news is full of gloom and doom stories about the Real Estate market, I am here to tell you that it does not need to take months of waiting to sell your home. The Kuchta’s, Kelly & Colleen, recently listed a 3 bedroom, split ranch home, in the Spaeth Farms subdivision, of Hartford. We received an offer within 13 days of being listed. Sellers were thrilled! They didn’t even need to counter. How is this possible?
Simple, when we researched the area, we looked at recent solds AND current active properties. We carefully looked into the history of each property to see where they started with their pricing, as well as, any price reductions that were done along the way. We put all of that information into our market analysis and our sellers were able to fully understand the way sales were trending in their local market. They chose a price that would let the buyers know they were marketing their home realistically - 13 days later, they had an offer.
Want results like this? Contact The Kuchta’s - Kelly & Colleen at
262-894-6512 or at ckuchta@shorewest.com.
Posted By:
Colleen Kuchta
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